The creative economy focuses on innovation, technology and comparative advantage that encourages business development. This has led to the concept of “creative industries” based on creativity, skills, and talent. That is why sectors that produce or reproduce, promote, distribute, or commercialize goods and services are part of the creative industries.
One important key element is that these industries rely on human creativity as the source of original goods and services. In the same way, they have connections with culture, trade, and intellectual property rights such as patents, and copyrights.
There are several cultural domains; for instance, cultural and heritage, performance, visual arts, books and press, audiovisual and interactive media such as video games, and design and creative services like marketing and advertising or engineering.
In Costa Rica, due to the expansion of education in technology, sectors such as animation, gaming, design, digital marketing, UX and UI, architecture, and engineering have been significantly grown with a purpose of enhancing the customer experience all over the country.
Our country is the number one in exporting cultural and creative services in Latin America where companies pioneer these types of industry, such as Accenture, Gensler, Wunderman Thompson, and Amazon. Furthermore, there are three sectors that are exponentially growing along with the world trends: Gaming and Animation, Marketing and Advertising, and Engineering and Design.
For this reason, increasing the stimulation of creative industries is vital because not only do they encourage the development of businesses, but they also continue to add to the growth of society, talent, and innovation within the economy and enhancing everyday experiences through technology. In the same manner, these industries help people participate, unite, and enjoy these new experiences.
Auditoría Valeria Peña Sequeira, International Business and Commerce Expert