Performance Marketing – Have you heard of it?

Written by: Loymark

Performance marketing is a digital marketing model that has been growing in recent years, since it is completely focused on business objectives.

Based on strategies to generate leads and sales, this approach is intended to deliver results that are:

• Real
•  Measurable
• Quantifiable

In this way, clarity, transparency, as well as greater optimization of your budget are offered.

To monitor these results, tracking tools such as tag managers, Google Analytics, tag manager, Facebook Analytics and Google Ads commercial tracking are used.

Some advantages offered by performance marketing are the following:

• Efficiency: Get the most out of every dollar invested.
• Transparency: The results obtained and budgets invested are shown with 100% transparency and with reports in real time.
• Agility: Thanks to having real time data, we can change strategies, optimize campaigns and experiment with a low budget and little risk.
• Objectivity: Decisions are made based on data.
• Profitability: Specific and quantifiable objectives allow the generation of strategies that maximize the return of the tactics executed.
• Traceability: There is an understanding of the movement of users in the funnel and the customer journey, as well as budgets.

At Loymark we have a team specialized in Performance Marketing, which focuses on measurable and business-oriented results, constantly optimizing and evaluating strategies to improve performance indicators. Do you want to know more about our service?
Contact us and let us help you in your business.