Written by: Emilio Acosta CEO & Founder at Kambda
Facebook Ads is a robust paid ad system that offers many possibilities of formats and segmentations for companies to advertise within the social network.
The Facebook ad platform offers different formats and business objectives for those who advertise, from “Likes” on the page, generating leads to confirmation of presence at events.
Advertising on Facebook is a way to increase the reach of your company on the social network and generate more business with a highly customizable and controllable investment. This means that you only invest as much as you can and as much as you want.
Advertising on Facebook allows your business to reach people who have not yet followed your page.
In summary, some advantages of advertising on Facebook are:
There are many people who are dedicated to this sales channel and have become Facebook ads specialist. One of the main tips that these people give is related to investing in ads. It is imperative that companies forget that myth that there is no investment in paid ads, that it is free. Today, regardless of the size of the company, you must invest.
In this article we also give you some guidelines to become a Facebook ads specialist:
The Facebook pixel:
The Facebook pixel is a code that you have to install on your website to leave cookies on your visitors and redirect you to them later and thus find similar audiences. This makes your marketing strategy more effective and your conversions increase.
If you implement the pixel you will be able to see how many people bought your products as a result of an ad on Facebook, how many leads you got or how many people abandoned before finishing the purchase.
Segment very well:
Facebook stands out because it allows you to specify very well the audience you want your advertising to reach. It goes far beyond determining age, gender, and location. Like, for example, interests and stages of life. You can segment new parents, people with specific income levels, frequent travelers, magazine readers, etc. With the Audience Statistics tool you can find that 1% similar to your existing audience.
A / B testing:
Trial and error. A / B tests are very powerful and easy to do. Experiment with different budgets and bidding strategies, locations, different audiences, and even different images and text. To know what
is the best you have to try.
The competition for attention on Facebook is great, but if you manage to take advantage of good practices in the creation and promotion of your ad, you will be able to impact your audiences and obtain results that few media can deliver.
Regardless of the size of your company and the market in which it operates, it is possible to apply them in such a way that they achieve their objectives at increasingly lower costs.
The important thing is to have persistence and understand that creating a campaign and not optimizing it is a big mistake and this will probably make your investment a cost with no return.